Background:

Details

360 Campaign
Client: Claro
Agency: Ogilvy

In Nicaragua, "boxing" isn't just a sport, it’s an obsession.
Today, one name embodies this passion:
"El Chocolatito González".

The Fists Of A Country

Proposal:

Since most of Chocolatito's battles take place outside of Nicaragua, we've bridged the distance with a nation's heartbeats.

We built a landing page where Nicaraguans could send their words of support to Chocolatito. Instead of leaving them online, we printed the messages onto the bandages used during his fight prep.

It was a way to ensure that as he headed toward the ring, the spirit of his country was right there on his fists.

Results:

+$100M in PR Value
+5,000 messages of support
450,000 Interactions on the page